REAL

The relationship between content marketing and the traditional marketing communication tools

Nagy, Szabolcs and Hajdu, Gergő (2021) The relationship between content marketing and the traditional marketing communication tools. ÉSZAK-MAGYARORSZÁGI STRATÉGIAI FÜZETEK, 18 (1). pp. 110-119. ISSN 1786-1594 (nyomtatott); 2560-2926 (elektronikus)

[img]
Preview
Text
SF-2021-1_110.pdf

Download (749kB) | Preview
Item Type: Article
Uncontrolled Keywords: content marketing; trends; advertising; sales promotion; direct marketing; personal selling; public relations
Subjects: H Social Sciences / társadalomtudományok > HB Economic Theory / közgazdaságtudomány
H Social Sciences / társadalomtudományok > HE Transportation and Communications > HE2 Communications / hírközlés
SWORD Depositor: MTMT SWORD
Depositing User: MTMT SWORD
Date Deposited: 18 May 2021 13:40
Last Modified: 18 May 2021 13:40
URI: http://real.mtak.hu/id/eprint/125554

Actions (login required)

Edit Item Edit Item