REAL

Marketing means of information dissemination as a tool of information warfare

Kosenko, Oleksandra (2022) Marketing means of information dissemination as a tool of information warfare. ÉSZAK-MAGYARORSZÁGI STRATÉGIAI FÜZETEK, 19 (4). pp. 86-94. ISSN 1786-1594 (nyomtatott); 2560-2926 (online)

[img]
Preview
Text
Stratégiai Füzetek 2022_4_7.pdf

Download (1MB) | Preview

Abstract

This article considers the essence and features of marketing propaganda and forms of information warfare, its social, informational, organisational aspects, the role and nature of psychological operations, perception management. Particular attention is paid to the social and cultural consequences of marketing propaganda, information operations and wars. The purpose of the article is to analyse the common and distinctive features of propaganda, PR and information warfare.

Item Type: Article
Subjects: H Social Sciences / társadalomtudományok > HE Transportation and Communications / Szállítás, hírközlés > HE2 Communications / hírközlés
Depositing User: Andrea Tankó
Date Deposited: 09 Feb 2023 12:19
Last Modified: 09 Feb 2023 12:19
URI: http://real.mtak.hu/id/eprint/158600

Actions (login required)

Edit Item Edit Item