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Egy új folklórmotívum keletkezése és terjedése a közösségi médiában a Covid19-járvány alatt

Tamás, Ildikó (2022) Egy új folklórmotívum keletkezése és terjedése a közösségi médiában a Covid19-járvány alatt. In: A virolingvisztika és viroszemiotika aktuális kérdései : A Variológiai Kutatócsoport XI. nemzetközi tudományos szimpóziumának tanulmánykötete. Selye János Egyetem, Komárom, pp. 77-82. ISBN 9788081224317

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Abstract

The paper outlines the discursive process of how the extended social role of the facemask resulted in a complexity of meanings. Originally, it was an object of the health industry, but – during the extension of the COVID-19 pandemic – it became an emblematic material with many semantic layers. As it became used in the everyday life, it became a symbol of the pandemic itself and penetrated folklore. As one of the most common contemporary folklore motives, the facemask was used for example for making a joke about the pandemic. Jokes help us handle the obstacles, and facemask was an obvious tool for creativity and humor. The author started her research at the very beginning of the pandemic (in March 2020) and published her archives and conclusions in an online series on the website of the Research Institute of Ethnology, ELKH. This paper gives an analysis and context of a special topic derived from this archive, with also giving an insight into the folklore of the COVID-19 pandemic.

Item Type: Book Section
Uncontrolled Keywords: pandemic, social media, communication, folklore, facemask, motif, internet meme, meanings
Subjects: G Geography. Anthropology. Recreation / földrajz, antropológia, kikapcsolódás > GR Folklore / etnológia, folklór, kulturális antropológia
Q Science / természettudomány > QA Mathematics / matematika > QA76.16-QA76.165 Communication networks, media, information society / kommunikációs hálózatok, média, információs társadalom
SWORD Depositor: MTMT SWORD
Depositing User: MTMT SWORD
Date Deposited: 24 Feb 2023 12:14
Last Modified: 24 Feb 2023 12:14
URI: http://real.mtak.hu/id/eprint/160227

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