The impact of family forms on interpersonal influence between single parent and full families

Neulinger, Agnes (2011) The impact of family forms on interpersonal influence between single parent and full families. In: Academy of Marketing Conference, 2011, 5-7 July, 2011, Liverpool.

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Abstract

The relationship between individual thoughts and the social environment has been widely studied in sociology (Weber, 1968), psychology (Lewin, 1951) and social psychology. The influence of reference groups on individual behaviour is often manifested in the decisions made by consumers while members of these reference groups are often the individual’s friends and acquaintances. Their decisions, their values and norms serve as an example for the individual. In this study the influences of reference groups are examined within the context of the family form in Hungary. The paper focuses on the nature of peer influence in single parent households and full families, to analyse the normative and informational dimensions of peer pressure and communication patterns within the family.

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