Barta, Bianka and Szűcs, Róbert Sándor (2016) Reklámozás, szlogen és szuperhősök - A gyermekek meggyőzésének eszközei. TÁPLÁLKOZÁSMARKETING, II. (2.). pp. 47-58. ISSN 2064-8839
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Abstract
In our research, we have examined how often children and teenagers sit down in front of television screens and come into contact with television advertisements and other sales promotion tools used by companies. We mostly placed emphasis on brand-related cartoon characters, logos and slogans used by companies. The remembering rate is shockingly high, higher than is case of their parents. We can say that well-placed cartoon characters, logos and colors play a very important role in influencing children. All of these contribute to the development of brand loyalty, which – if develops during childhood – can last an entire lifetime.
| Item Type: | Article |
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| Subjects: | B Philosophy. Psychology. Religion / filozófia, pszichológia, vallás > BF Psychology / lélektan > BF05 Child psychology / gyermeklélektan H Social Sciences / társadalomtudományok > H Social Sciences (General) / társadalomtudomány általában |
| SWORD Depositor: | MTMT SWORD |
| Depositing User: | MTMT SWORD |
| Date Deposited: | 30 Mar 2016 07:53 |
| Last Modified: | 31 Mar 2023 10:05 |
| URI: | http://real.mtak.hu/id/eprint/34526 |
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