Exploring correlations among tourism characteristics, visitor behavior intention, and customer satisfaction

Fu, Hsin-Wei and Yeh, Shang-Pao (2014) Exploring correlations among tourism characteristics, visitor behavior intention, and customer satisfaction. Acta Oeconomica, 64 (Supple). pp. 99-110. ISSN 0001-6373

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Abstract

In the process of getting into the 21st century, Taiwan left behind the agriculture-based economic system and changed it for high-density and elaboration industries. With progressing societies and economic development, tourism, leisure and recreational industries have boomed. Moreover, the implementation of two-day weekend policy has increased the leisure time and the frequency of tourism and recreation activities. The correlations between Tourism Characteristics, Visitor Behavior Intention, and Customer Satisfaction are therefore discussed in this study. Focussing on Xitou Nature Education Area, the customers were distributed 250 copies of questionnaires. A total of 182 valid copies were retrieved, with the retrieval rate of 73%. The research results show significant correlations between 1. Tourism Characteristics and Customer Satisfaction, 2. Customer Satisfaction and Behavior Intention, and 3. Tourism Characteristics and Behavior Intention. The research results are expected to provide assistance and suggestions for tourism industries developing industrial characteristics.

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