Rekettye, Gábor (2016) The future of marketing communication — results of an international research. GRADUS, 3 (1). 473-477.. ISSN 2064-8014
|
Text
2016_1_ECO_029_Rekettye.pdf Download (465kB) | Preview |
Abstract
The objective of the research was to analyze and understand the most important global trends affecting the practice of marketing communication. The questionnaire survey was carried out in 2015 in four countries: in India, Croatia, Hungary, and in Finland. The international scope of the research gave the possibility to compare how experts and opinion leaders from emerging, transition and advanced countries evaluate the effects of the global megatrends on business environment, and how the changed business environment would influence the future of marketing communication in the next decade.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Marketing, Communication, Global Megatrends, Business Environment, Awestionnaire Survey |
| Subjects: | H Social Sciences / társadalomtudományok > H Social Sciences (General) / társadalomtudomány általában |
| Depositing User: | Zoltán Subecz |
| Date Deposited: | 25 Jun 2020 14:30 |
| Last Modified: | 03 Apr 2023 06:50 |
| URI: | http://real.mtak.hu/id/eprint/110450 |
Actions (login required)
 |
Edit Item |
