Leader motivating language – The fuel for employee vitality

Murtaza, Shah Ali and Molnár, Edina (2021) Leader motivating language – The fuel for employee vitality. Hungarian Statistical Review, 4 (2). pp. 95-110. ISSN 2630-9130

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Abstract

This study investigates the impact of organizational culture on employee vitality determined by leader motivating language. It is common knowledge that organizations are known for the culture they develop and maintain for their employees’ well-being and vitality. The prime focus of learning organizations is to provide their employees with a vibrant culture where they feel comfortable and grow as professionals. Culture alone does not guarantee employee satisfaction and vitality – there are other factors that play a role. From all the different factors, in this study, leader motivating language is taken as a pivotal one, which can either disturb or improve employee vitality at work. The theoretical background is built on the motivating language theory, which provides a model, helping to understand how the language leaders use, that is, speech communication affects the organization’s employees. A survey was conducted to collect data from various banks and multinational firms in Pakistan through random sampling – 270 responses from people working in these sectors, for which all the three variables, leader motivating language, organizational culture, and employee vitality, could be measured easily, were analysed. The respondents’ average length of service in their company was nearly five years and their mean age was 26.2 years. The results of this study show that leader motivating language has a positive impact on employee vitality at work and strengthens the relationship between organizational culture and employee vitality.

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