Hajdú, Noémi (2021) Importance of colour marketing in the evolutive marketing concept. MULTIDISZCIPLINÁRIS TUDOMÁNYOK: A MISKOLCI EGYETEM KÖZLEMÉNYE, 11 (5). pp. 288-293. ISSN 2062-9737 (nyomtatott), 2786-1465 (online)
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Abstract
Colours play an important role in marketing, especially in competitive branding in the market when it comes to reaching the target audience and meeting the expectations and demand of the consumers. Human senses are of great importance in achieving a unique and distinctive position for different product categories. The marketers should use the harmony of colours to gain a successful foothold in the various markets. The aim of this study is to describe the different meanings of colours in different cultures.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | marketing evolution, colour psychology, colour marketing |
| Subjects: | H Social Sciences / társadalomtudományok > H Social Sciences (General) / társadalomtudomány általában |
| SWORD Depositor: | MTMT SWORD |
| Depositing User: | MTMT SWORD |
| Date Deposited: | 25 Apr 2023 14:20 |
| Last Modified: | 25 Apr 2023 14:20 |
| URI: | http://real.mtak.hu/id/eprint/164290 |
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