Management and marketing of a fitness centre

Ľubomír, Paška and Diana, Šimoneková and Jaromír, Šimonek (2017) Management and marketing of a fitness centre. recreation, 7 (1). pp. 16-17. ISSN 2064-4981

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This article deals with the issues of marketing and management of fitness centres in the town of Nitra, Slovakia. Authors distributed a questionnaire to find out different aspects of visiting fitness centres by inhabitants. They are interested in the reasons why people prefer a certain kind of a fitness centre. Using SWOT analysis we found strong and weak sides and opportunities and threats in the selected fitness centre. The questionnaire was filled in by 252 respondents. Hypotheses were proved – the most significant criteria of selection of a certain fitness centre are: space for performing exercises, modern equipment, distance from the homeplace/workplace, while price does not play an important role when choosing the right fitness centre.

Item Type: Article
Uncontrolled Keywords: marketing, management, fitness centre, distance from the homeplace
Subjects: H Social Sciences / társadalomtudományok > HD Industries. Land use. Labor / ipar, földhasználat, munkaügy > HD1 Industries / ipar > HD14 Management. Industrial Management / ügyvitel, igazgatás
Depositing User: Dr. Zoltán Szatmári
Date Deposited: 13 Aug 2018 12:57
Last Modified: 22 Mar 2019 07:31

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