Szakos, Dávid and Ózsvári, László and Kasza, Gyula (2019) Consumer demand analysis in the Hungarian functional food market focused on the main health problems. GRADUS, 7 (1). pp. 62-66. ISSN 2064-8014
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Abstract
The rising number of consumers requiring a special diet because of health issues or lifestyle decisions have opened new opportunities for food chain operators. This could designate the directions for product development of the Hungarian food industry. Since functional food products can only achieve market success if they meet the consumers’ expectations, the aim of this research was to examine those main health problems that people are most worried about and to compare the acceptance of dietary way (functional food) of preventing and/or mitigating health problems. Results are based on quantitative consumer survey.
| Item Type: | Article |
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| Uncontrolled Keywords: | functional food products, consumer survey, demand analysis, health and nutrition, health problems |
| Subjects: | S Agriculture / mezőgazdaság > SB Plant culture / növénytermesztés |
| Depositing User: | Zoltán Subecz |
| Date Deposited: | 05 Jun 2020 14:51 |
| Last Modified: | 28 Apr 2021 15:29 |
| URI: | http://real.mtak.hu/id/eprint/109298 |
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