Nagy, László (2020) The Neuromarketing Analysis and the Categorization of Television Commercials. ÉSZAK-MAGYARORSZÁGI STRATÉGIAI FÜZETEK, 17 (02). pp. 79-88. ISSN 1786-1594
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Official URL: http://doi.org/10.32976/stratfuz.2020.16
| Item Type: | Article |
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| Uncontrolled Keywords: | advertising; MARKETING research; consumer neuroscience; neuromarketing; Communication strategy; |
| Subjects: | R Medicine / orvostudomány > RC Internal medicine / belgyógyászat > RC0321 Neuroscience. Biological psychiatry. Neuropsychiatry / idegkórtan, neurológia, pszichiátria |
| SWORD Depositor: | MTMT SWORD |
| Depositing User: | MTMT SWORD |
| Date Deposited: | 05 Oct 2020 14:09 |
| Last Modified: | 05 Oct 2020 14:09 |
| URI: | http://real.mtak.hu/id/eprint/115716 |
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