Wohllebe, Atilla and Hübner, Dirk Siegfried and Radtke, Uwe and Podruzsik, Szilárd (2021) Mobile apps in retail: Effect of push notification frequency on app user behavior. INNOVATIVE MARKETING, 17 (2). pp. 102-111. ISSN 1814-2427
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Official URL: http://doi.org/10.21511/im.17(2).2021.10
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Germany; Linear regression; Digital marketing; app user engagement; mobile CRM; |
| Subjects: | Q Science / természettudomány > QA Mathematics / matematika > QA75 Electronic computers. Computer science / számítástechnika, számítógéptudomány |
| SWORD Depositor: | MTMT SWORD |
| Depositing User: | MTMT SWORD |
| Date Deposited: | 08 Mar 2022 11:19 |
| Last Modified: | 08 Mar 2022 11:19 |
| URI: | http://real.mtak.hu/id/eprint/138580 |
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