Mode Effects: Same Question, Different Answers – Theory and Experimental Assessment

Vereczkei, Zoltán (2012) Mode Effects: Same Question, Different Answers – Theory and Experimental Assessment. Hungarian Statistical Review, 90 (SN15). pp. 109-123. ISSN 0039-0690

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Abstract

In an effort to minimize respondent burden and survey costs and to improve response rates, multi-mode data collection techniques are often used to collect information (Pintér–Kátay [2010]). With parallel data collection techniques, however, new methodological challenges are likely to emerge. One of them is the estimation of the so-called mode effects: respondents tend to answer differently to questions depending on the mode of data collection.

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