The Extent to Which Multinational Organizations Follow Csr and Adjust Csr Strategy According to Regional Differences: a Comparitve Study Between Nokia and Coca Cola

Noor, Alkhudierat (2020) The Extent to Which Multinational Organizations Follow Csr and Adjust Csr Strategy According to Regional Differences: a Comparitve Study Between Nokia and Coca Cola. GAZDASÁG ÉS TÁRSADALOM, 13 (2). pp. 94-116. ISSN 0865-7823

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Abstract

Corporate social responsibility is a relatively new concept that became widespread about three decades ago. Since then, it has become one of the most important aspects of designing and implementing business policies and strategies in organizations around the world. This paper aims to study the CSR reports of Nokia and Coca-Cola to discover the extent to which global companies apply the principles of corporate social responsibility in the following three aspects: the environment, employees, and society. The current study compares the policies of global companies in these areas and aims to determine whether global companies alter their social responsibility policies in different places around the world based on the cultural and social differences in which they perform their business activities. The research methodology is qualitative analysis based on secondary data such as previous studies and the analysis of the 2018 CSR reports of Nokia and Coca-Cola. The study concluded that the two companies do not apply social responsibility policies to the same extent and that companies do not follow different policies in different countries around the world.

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