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Flames and Viruses: Australian and Hungarian Media Representation of the Australian Bushfires and the COVID-19 Pandemic, A Case Study

Pataki, Viktória Priszcilla and Jankó, Ferenc (2022) Flames and Viruses: Australian and Hungarian Media Representation of the Australian Bushfires and the COVID-19 Pandemic, A Case Study. CLIMATE, 10 (11). ISSN 2225-1154

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Abstract

This study addresses the difference in media coverage of the Australian bushfires and the pandemic, using an Australian and a Hungarian news site. After a frame analysis of text and imagery, a narration analysis was conducted. Our results provided evidence that crises were covered in different ways. For a distant news portal, it was an obvious option to use the bushfires in order to visualize climate change. In contrast, the bushfire–climate link has been a politicized subject in Australia for decades; hence, the exceptional bushfire season was also unable to get the issue on the agenda. Although the Australian news media in our sample strived to portray a crisis under control, when compared to the pandemic, it was not so effective. Therefore, localization is a major challenge for effective climate communication, where lessons from the pandemic, using more economic and social frames, could be helpful.

Item Type: Article
Uncontrolled Keywords: COVID-19 pandemic; bushfire; emergency; environmental communication; media coverage; climate change
Subjects: G Geography. Anthropology. Recreation / földrajz, antropológia, kikapcsolódás > GE Environmental Sciences / környezettudomány
Q Science / természettudomány > QH Natural history / természetrajz > QH540 Ecology / ökológia
SWORD Depositor: MTMT SWORD
Depositing User: MTMT SWORD
Date Deposited: 20 Sep 2023 10:59
Last Modified: 20 Sep 2023 11:00
URI: http://real.mtak.hu/id/eprint/174167

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