Symbols and Values of EP-election Campaigns in Hungary

Kapitány, Ágnes and Kapitány, Gábor (2014) Symbols and Values of EP-election Campaigns in Hungary. In: Constructing and Communicating Europe. Cultural patterns of politics, 3 . LIT Verlag, Zürich-Berlin, pp. 81-97.


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The authors have analysed the symbolic representations of the European Union (EU) image in Hungary after the accession process. In the second part of their paper, they have analysed visual symbols and main topics of the electoral campaign of the 2009 EP elections in Hungary. They have collected and analysed the posters, the slogans, the TV spots and other campaign-tools of the Hungarian political parties. They have analysed the following aspects of the campaign: what was thematized in connection with the EU? Which were the main topics in the campaign? How the character elements of the Hungarian campaign were connected with the common European tendencies? They have registered the role of the gender and social image of the candidates. They show the main frontiers between the parties, the binary oppositions, the slogans, and some examples of the “battle of graffiti”. These symbolic elements may reflect hidden aspects of the political culture and changes in society.

Item Type: Book Section
Subjects: H Social Sciences / társadalomtudományok > H Social Sciences (General) / társadalomtudomány általában
J Political Science / politológia > JA Political science (General) / politológia általában
Depositing User: Mariann Kovács
Date Deposited: 14 Oct 2014 12:34
Last Modified: 01 Jan 2019 00:15

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