Austria

Rametsteiner, Ewald and Aldrian, Anton and Bauer, Anja and Eberl, Winfried and Sekot, Walter and Wagner, Susanne and Weiss, Gerhard (2005) Austria. ACTA SILVATICA ET LIGNARIA HUNGARICA: AN INTERNATIONAL JOURNAL IN FOREST, WOOD AND ENVIRONMENTAL SCIENCES, 1 (Spec.). pp. 17-66. ISSN 1786-691X

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Abstract

In Austria, per capita consumption of wood products is comparatively high and has increased considerably during the last decades. One reason is the high apparent consumption of wood by Austrian intermediary products producers. It is also an effect of an increasingly wood friendly culture in wood construction, a society that has overall positive attitude to wood as a material, amongst others. Consumption of wood products is to some parts dependent on the image of these products in the eyes of consumers, especially vis-à-vis substitution products. Here, the shift to urban societies, technological developments and competitive behaviour of substitute producers have for some time left wood with a not-so-favourable image of being old-fashioned. Recent PR campaigns have successfully tackled this problem. The fact that Austria has a diverse landscape ranging from plains to high alpine regions creates a wide range of recreational, environmental and protective services. However, these are generally not exploited on a commercial basis but embedded in legal and customary rights and often provided by the state.

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