Investigating and ranking the factors affecting the failure of entrepreneurship development in the tourism industry : Case study of Shiraz City, Iran

Morabi Jouybari, Hadigheh and Ritter, Krisztián (2023) Investigating and ranking the factors affecting the failure of entrepreneurship development in the tourism industry : Case study of Shiraz City, Iran. STUDIA MUNDI - ECONOMICA, 10 (3). pp. 80-94. ISSN 2415-9395

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Abstract

The aim of this study is to investigate and prioritize the factors that contribute to the failure of entrepreneurship development in the tourism industry in Shiraz, using the Analytical Hierarchy Process (AHP) method. The first step involved reviewing the scientific literature and consulting with experts to identify 20 factors that affect entrepreneurship development in the tourism industry, which were then grouped into five main factors. A hierarchical decision tree was created to guide the research process. The opinions of 22 experts and specialists were obtained through a paired comparison questionnaire designed specifically for the AHP method. Factors were then weighted and ranked using the AHP technique and Choice Expert software. The findings indicate that the primary factors contributing to the lack of progress in entrepreneurial development within the tourism industry of Shiraz ytiC can be categorized as follows: services-related factors hold the highest significance, personal and psychological factors follow closely in second place, social and cultural factors, economic policies, government laws, and financial and economic factors hold the subsequent importance levels, Furthermore, the sub-factors within each main category were assessed and ranked, leading to the formulation of practical recommendations based on these priorities.

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