Developing sustainable logistic strategies in the context of cognitive biases

Földesi, Péter and Sós, Eszter (2024) Developing sustainable logistic strategies in the context of cognitive biases. INFOCOMMUNICATIONS JOURNAL, 16 (Spec i). pp. 110-118. ISSN 2061-2079

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Abstract

Cognitive biases often occur even in the decision- making process of highly qualified company managers due to the drive for efficiency and time pressure in operations. At the same time, there are also long-term strategic decisions where time pressure is no longer a factor, and yet cognitive bias appears, which has to be considered properly. In strategic issues, decision- makers tend to see their wishes and desires rather than the objective reality. The proposed system of fuzzy indicators based on technical and objective data supports decision-making between logistics strategies by mitigating cognitive biases, which is extremely important in the logistics field, where the decisions have to be made partly based on subjective, vague, or uncertain parameters.

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