Investigating the customer preference towards Michelin restaurants in Europe through Google Reviews

Durmishi, Ledianë and Medina Paredes, Anthony Cristian and Sávoly, János Gábor and Kovács, Gyöngyi (2024) Investigating the customer preference towards Michelin restaurants in Europe through Google Reviews. ECOCYCLES, 10 (1). pp. 115-123. ISSN 2416-2140

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Abstract

Michelin-starred restaurants are renowned for their use of premium ingredients, and creatively flavored dishes that are consistently prepared to a high degree. Due to the benefits of sharing previous customers’ open experiences and opinions, online reviews have grown in importance among future customers as online activities related to the purchase of restaurant services have increased. Online reviews serve as a route for knowledge and help clients perceive risk in a more manageable way. This study contributes to the decision-making processes – an important competitiveness factor of Michelin restaurants – by providing insights into contemporary European customers, who use digital platforms to share their real perceptions of these restaurants’ performance across Europe. The subject of the current study examines the connections between customer preference and Google reviews, particularly in Europe. This paper aims to gain insight, increase knowledge, demonstrate the path of the future, and integrate and provide additional information regarding the issues above. The study used sentiment analysis to look at both short-term and long-term patterns in customer evaluations, demonstrating similar quality tendencies across both time frames. Overall, customers tended to rate the Michelin restaurants positively, with 85% of the sample giving favorable reviews. Slovenia had the highest scores of positive reviews, while the Czech Republic received the poorest reviews. However, no country showed a negative average performance.

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