Facilitating PLF Technology Adoption in the Pig and Poultry Industries

Banhazi, Thomas and Banhazi, Annamaria and Tikász, Ildikó Edit and Palotay, Szilveszter and Mallinger, Kevin and Neubauer, Thomas and Corpaci, Luiza and Marchaim, Uri and Kopler, Idan and Opalinski, Sebastian and Olejnik, Katarzyna and Kokin, Eugen and Gunnarsson, Stefan and Bjerre, Thomas and Soerensen, Claus (2024) Facilitating PLF Technology Adoption in the Pig and Poultry Industries. STUDIES IN AGRICULTURAL ECONOMICS, 126 (1). pp. 43-49. ISSN 1418-2106

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Abstract

The importance of Precision Livestock Farming (PLF) technologies in agricultural practices is widely recognised, yet the actual adoption rate remains low. To address this issue, research with several interconnected sub-studies was initiated across seven countries to encourage PLF technology utilisation. Initially, 15 farms received PLF tools to showcase their benefits. Despite successful deployment, challenges such as animal behaviour, sensor positioning, and internet connectivity affected operational efficiency. Concurrently, surveys were conducted to assess livestock producers’ attitudes and identify adoption barriers. Subsequently, a sophisticated cloud-based ICT tool was developed to integrate research outcomes. The findings have highlighted concerns regarding the cost, complexity, maintenance, and perceived benefits of PLF technologies, exacerbated by internet connectivity issues in rural areas. Machine learning analysis identified the technological readiness levels of farmers, providing information for the development of the new PLF Compass tool. This integrated application facilitates technology adoption by offering personalised recommendations and benefit assessments.

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