Customer selection rules in competitive facility location

G.-Tóth, Boglárka (2024) Customer selection rules in competitive facility location. ANNALES MATHEMATICAE ET INFORMATICAE, 60. pp. 54-63. ISSN 1787-6117

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Abstract

In a competitive facility location setting, customers have a wide range of options to choose from when deciding which facility to patronize. This decision-making process is influenced by a variety of factors, including price, location, quality of service, reputation, and other amenities. It is important for businesses to understand the different selection rules that customers use and to carefully select the best approximation to build models when decisions need to be made. It is also important for developing effective marketing and branding strategies. By addressing the needs and preferences of their target audience, companies can increase their chances of attracting and retaining customers, and ultimately gain a competitive advantage in the marketplace. This study discusses the most important customer selection rules and introduces a general modelling scheme for them. A new hybrid rule is proposed to include many patronising behaviours.

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