Bartelt, Cedric (2023) Generative Artificial Intelligence in Marketing: A Theoretical Perspective on Modern Marketing Processes. GAZDASÁG ÉS TÁRSADALOM, 16 (4). pp. 123-126. ISSN 0865-7823
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Official URL: https://doi.org/10.21637/GT.2023.4.06
| Item Type: | Article |
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| Uncontrolled Keywords: | Artificial intelligence; Disruptive technologies; marketing; Generative artificial intelligence; |
| Subjects: | H Social Sciences / társadalomtudományok > HB Economic Theory / közgazdaságtudomány |
| SWORD Depositor: | MTMT SWORD |
| Depositing User: | MTMT SWORD |
| Date Deposited: | 05 Mar 2025 14:34 |
| Last Modified: | 05 Mar 2025 14:34 |
| URI: | https://real.mtak.hu/id/eprint/216333 |
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