Sustainability of the Chinese luxury goods market : strategies for the future

Peredy, Zoltán and Vigh, László and Yanbo, Fang (2024) Sustainability of the Chinese luxury goods market : strategies for the future. ACTA PERIODICA (EDUTUS), 33 (Specia). pp. 19-43. ISSN 2063-501X

Preview

Text 2_Acta-Periodica-XXXIII-English-.pdf - Published Version Download (562kB) | Preview

Abstract

In our contemporary age, the globalising competitive market includes many driving forcesincreasing focus on sustainable consumption in the luxury industry. Wealthy consumers areincreasingly aware of environmental and social issues, and are therefore seeking new types ofluxury goods that respect natural resources and people, while combining traditional elementssuch as quality, rarity and value, which stand out. The luxury goods market in China hasundergone significant changes over the years, driven by consumer behavior, economicdevelopment, and global trends including digitization, e-commerceThis study aiming to reveal the different challenges and opportunities in the transformingChinese Luxury Goods Market, which is one of the largest in its size around the globe: frompolitical changes to sustainability issues. Finally, this paper provide reviews about somesuccessful strategies that luxury brands have adopted to preserve their prosperity in thisdynamic and competitive environment of the Chinese market.

Actions (login required)

Edit Item