Veszprém megyei üzletnevek funkcionális-szemantikai vizsgálata = Functional-semantic analysis of store-names in Veszprém county

Pelczéder, Katalin (2005) Veszprém megyei üzletnevek funkcionális-szemantikai vizsgálata = Functional-semantic analysis of store-names in Veszprém county. NÉVTANI ÉRTESÍTŐ, 27. pp. 221-231. ISSN 0139-2190

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Abstract

This paper analyses store-names, a special type of proper name studied less frequently in the literature. The classification presented here is based on István Hoffmann�s model of place-name analysis, which the author adapts to the examination of store-names in Veszprém county. The author first identifies the name-components and then classifies them according to their motivation. The analysis raises two problems: on the one hand, some store-names consist of three or more name-components, on the other hand, the names are all artificial and relatively new. In order to solve these problems it was necessary to insert new categories into Hoffmann�s model. The study concludes that the majority of the names have been formed via intrinsic motivation. A great many store-names are made up of words referring to the business form and/or the goods available: these are not real names. Other store-names evoke the name of goods available in the shop by a word belonging to the semantic field of the product on sale. Store-names often incorporate the name of the owner or that of the tenant.

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