Hajdú, Noémi (2013) Marketingmérési szemlélet és a hazai tapasztalatok = Approach and domestic experience of measuring in marketing. MARKETING ÉS MENEDZSMENT, 47 (3). pp. 19-31. ISSN 1219-0349
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Abstract
The discipline of evaluating marketing activity belongs to the hot topics in recent years. This is especially true during the period of economic restrictions, when it is expected to prove the efficiency and effectiveness of marketing activities with concrete numbers. In a representative primary research I tried to find the answer to the following questions: which kind of marketing evaluation approach exists in the Hungarian medium and large enterprises and what are the methods which are commonly used in business practice.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | marketing metrics: marketingcontrolling; stratégiai-, operatív- és pénzügyi szemléletet tükröző mutatószámok |
| Subjects: | H Social Sciences / társadalomtudományok > H Social Sciences (General) / társadalomtudomány általában |
| SWORD Depositor: | MTMT SWORD |
| Depositing User: | MTMT SWORD |
| Date Deposited: | 10 Aug 2025 08:53 |
| Last Modified: | 10 Aug 2025 08:53 |
| URI: | https://real.mtak.hu/id/eprint/222169 |
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