Hybrid Warfare and Strategic Communication : Theory and Case Study

Omid Saeed, Sedeeq (2025) Hybrid Warfare and Strategic Communication : Theory and Case Study. HADTUDOMÁNYI SZEMLE, 18 (KSZ). pp. 65-79. ISSN 2676-9816

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Abstract

This paper examines the role of strategic communication in countering hybrid warfare, particularly in countering disinformation as a key element of hybrid threats. Hybrid warfare operates in the “grey zone” between war and peace, using a combination of military and non-military tactics, including cyberattacks, manipulation of social unrest, and propaganda. Given the increasing complexity of hybrid threats, strategic communication is a critical tool for shaping public perceptions, building resilience, and mitigating disinformation campaigns. This study examines the definition of hybrid warfare, its key elements from this perspective, and the challenges it poses. A case study highlights NATO’s Strategic Communications Centre of Excellence (STRATCOM COE) and its role in countering disinformation. The paper concludes by emphasising the importance of a comprehensive and coordinated approach to strategic communication to ensure national security and global stability. Ultimately, this paper emphasises that mastering strategic communication is no longer optional but a prerequisite for states seeking to navigate treacherous waters.

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