Szűcs, Róbert Sándor and Földi, Kata (2025) Possiblities of artificial intelligence (AI) in product development: implications for marketing, commerce, and economics. In: 17th International Conference on Economics and Business CHALLENGES IN THE CARPATHIAN BASIN. Risoprint, Kolozsvár, pp. 70-76. ISBN 9789735333468
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Abstract
This paper explores the transformative role of Artificial Intelligence (AI) in product development, marketing, and commerce. AI technologies enable personalized marketing strategies, enhance customer engagement, and optimize sales through advanced analytics and recommendation systems. In product development, AI accelerates innovation cycles, reduces costs, and improves efficiency by automating tasks and augmenting human creativity. Despite these benefits, challenges such as high implementation costs, data privacy concerns, and skill shortages hinder widespread adoption. The study highlights real-world examples of AI-driven product innovation and discusses AI integration's broader economic and sustainable impacts.
| Item Type: | Book Section |
|---|---|
| Uncontrolled Keywords: | Artificial Intelligence, Product Development, Marketing Strategies, Personalization, Innovation, Economic Impact |
| Subjects: | H Social Sciences / társadalomtudományok > HC Economic History and Conditions / gazdaság története és alapelvek |
| SWORD Depositor: | MTMT SWORD |
| Depositing User: | MTMT SWORD |
| Date Deposited: | 03 Oct 2025 09:13 |
| Last Modified: | 03 Oct 2025 09:13 |
| URI: | https://real.mtak.hu/id/eprint/225955 |
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