Praxismenedzsment-szoftverek alkalmazása a magyarországi állatorvosi praxisokban = The use of veterinary practice management software in Hungary

Vladár, Bence Csaba and Máté, Marietta and Ózsvári, László (2025) Praxismenedzsment-szoftverek alkalmazása a magyarországi állatorvosi praxisokban = The use of veterinary practice management software in Hungary. MAGYAR ÁLLATORVOSOK LAPJA, 147 (11). pp. 693-703. ISSN 0025-004X

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Abstract

ÖSSZEFOGLALÁS Az állatorvosi praxismenedzsment-szoftverek hatékonyan támogatják a rendelők adminisztratív, pénzügyi és ügyfélkezelési folyamatait, különösen, ha ötvözik a felhőalapú technológia rugalmasságát és az ERP rendszerek komplexitását. A szerzők bemutatják a Magyarországon leggyakrabban használt rendszereket, azok funkcióit és piaci helyzetét, valamint értékelik a bevezetésük során tapasztalható szolgáltatói és felhasználói kihívásokat. Az eredmények alapján a jövőben a rugalmas, felhőalapú rendszerek kerülhetnek előtérbe a digitalizációs trendek és gazdaságossági szempontok miatt, amelyek költséghatékonyságuk és távoli elérhetőségük révén ideális alapot nyújtanak a kisméretű állatorvosi rendelőktől a nagyobb klinikákig. | Background: Veterinary practice management software (VPMS) is playing an increasingly important role in supporting the administrative, financial and client-related tasks of modern veterinary clinics. The integration of cloud-based technology and ERP systems enables more flexible, scalable and cost-effective solutions, particularly relevant in the context of digital transformation. Objectives: The aim of this study was to provide a comprehensive overview of the practice management software solutions available in Hungary, with a particular focus on their features, pricing models, market penetration and the main challenges faced by service providers and veterinary users. Particular emphasis was placed on the emergence and potential of cloud-based systems in the small animal sector. Materials and Methods: The analysis was based on publicly available market data and expert knowledge. The most common Hungarian veterinary software systems were analysed in terms of functionality, support models, licensing options and cloud availability. Barriers to adoption were also reviewed from both the supplier’s and user’s perspectives. Results and Discussion: The Hungarian veterinary software market is currently saturated, dominated by a single, long-established system, creating barriers to entry for new products. Most users are highly price-sensitive and older veterinarians are often reluctant to adopt new digital tools. However, newer cloud-based systems offer remote access, mobile responsiveness and integration with national databases (e.g. PetVetData), making them increasingly attractive. Challenges reported in the Hungarian market include the lack of prior IT and support experience among some providers, generational resistance to digital tools and concerns over the reliability and data security of cloud-based systems. However, the trend towards the flexibility and scalability of cloud platforms, as well as digital record-keeping and automated customer communication (e.g. reminders, integrated billing), suggests that demand will grow in the future. For suppliers with strong financial backing, in particular veterinary wholesalers, offering VPMS solutions can strengthen customer loyalty and serve as a strategic business tool.

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