Spelling 'Gender-neutral': A Comprehensive Overview of Non-Gender-Specific Products

Labarta, Martina and O. Ingaramo, Matteo and Mattioli, Francesca (2024) Spelling 'Gender-neutral': A Comprehensive Overview of Non-Gender-Specific Products. In: P/References of Design. Cumulus conference proceedings series, 1 . Cumulus Association, Moholy-Nagy University of Art and Design Budapest, Budapest, pp. 1941-1961. ISBN 978-952-7549-02-5

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Abstract

This paper explores the evolving paradigm of gender-neutral products, a growing trend in product design, emphasising the lack of a shared understanding of their epistemological and ontological aspects. While researchers advocate for integrating gender neutrality in design practices to promote equality, achieving a consensus on defining and addressing these products remains challenging. We aim to provide a thorough overview of gender-neutral products through a scoping review methodology and the collection of a glossary of terms related to products without gender-specific connotations, outlining the semantical tensions among these. Our findings revealed that labelling practices impact product perception, thus influencing users. Affective attitudes, intricately tied to purchase intent, are shaped by aesthetic and functional perceptions. This exploration contributes to untangling the discourse around gender-neutral products through a gender sensitive design framework. By advocating for a thoughtful and grounded approach to genderless design, our research seeks to encourage a design culture that challenges societal constraints and promotes the inclusivity of diverse identities.

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