The Conversations of Design

Jachna, Timothy (2024) The Conversations of Design. In: P/References of Design. Cumulus conference proceedings series, 1 . Cumulus Association, Moholy-Nagy University of Art and Design Budapest, Budapest, pp. 2165-2167. ISBN 978-952-7549-02-5

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Abstract

Even in its most elementary manifestation as involving just a single designer and a single client, designing is a process of interaction between different people who command different bodies of knowledge and who approach the design process from different perspectives and expectations, and most design processes involve a much wider range of stakeholders and expertise. The mobilization of this varied cast of characters and the sustaining of a process of working together towards a common goal requires an ongoing web of interactions and exchanges among the participants in the context of conversations. Additionally, efforts toward achieving more inclusive and informed design processes underscore the importance given by designers to achieving more effective modes of engaging non-designers in the conversation of design (Floyd et al., 1989). Growing attention is being paid to processes of design undertaken by communities of heterogeneous individuals and (not necessarily involving designers) in addressing issues in their own lives (Manzini, 2015). This broadens the meaning of design to include processes involving the efforts and intentions of diverse others in practices that transcend the understanding of design as a special purview of professionals operating in controlled teams.

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