The Power of Immersion: Navigating Interdisciplinary Realities

Bakk, Ágnes Karolina and Szabó, Bálint and Cavaletti, Federica (2024) The Power of Immersion: Navigating Interdisciplinary Realities. In: P/References of Design. Cumulus conference proceedings series, 1 . Cumulus Association, Moholy-Nagy University of Art and Design Budapest, Budapest, pp. 1269-1270. ISBN 978-952-7549-02-5

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Abstract

In the past decade, a paradigm shift has emerged, with individuals actively curating their immersive experiences. These experiential landscapes play a pivotal role in shaping people's identities and their distinctiveness as individuals. Within this evolving landscape, a central inquiry emerges: How do extrinsic influences subtly impact our daily lives, encompassing domains such as urban planning and digital immersive design? Do these influences exert persuasive forces that guide our decision-making processes in the construction of immersive experiences? And what is the role of various User Experience (UX) solutions in facilitating this phenomenon? In this track, we aimed to uncover the references of the designers of immersive environments, whether it's a theme park or VR environment.

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