Assessment of the level of cooperation between European agricultural machinery manufacturers and dealers based on the current value of the dealer satisfaction index

Magó, László (2025) Assessment of the level of cooperation between European agricultural machinery manufacturers and dealers based on the current value of the dealer satisfaction index. HUNGARIAN AGRICULTURAL ENGINEERING (44). pp. 48-56. ISSN 0864-7410

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Abstract

The results of the CLIMMAR 2024 DSI survey reflect the improvement of manufacturer-dealer relations and the strengthening of cooperation, as the tractor dealer satisfaction index (DSI) reached its highest value ever. The recent moderate market demand for power machinery in Europe, stagnating sales and increasing competition in the market have forced tractor manufacturers to increase their support to their sales channels in the commercial, marketing and technical fields, and to improve their service levels, which is welcomed and positively assessed by dealers. The average value of the dealer satisfaction index for the leading tractor brands, which has remained stable in recent years, started to rise in 2024. The last time we saw such an intense positive shift was in 2019, under more balanced machine market conditions. The ranking of the tractor brands by index value showed some slight and some major movements. There was a change in the top ranking and a significant shift in the middle ranking.

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