The Use of Design Thinking Methodology in the Design and Development of an Interactive Webbased Personalized Trip Planning Tool: A Case Study of Thailand

Soongswang, Tiparpa and Srisilpavongse, Kawin and Kraiwitchaocharoen, Kritawat and Udomlapsakul, Kiartnarin and Charukulvanich, Nuttayos and Thippayajindakul, Kritchavit and Pisitsup, Nattakit and Chinwatanakit, Burapa and Kawamura, Maia and Person, Mathis and Navanugraha, Napatra and Tienboon, Tai and Aramrueng, Natdanai and Sungkhapong, Chawin and Wongweerakit, Gevalin and Pyae, Aung (2025) The Use of Design Thinking Methodology in the Design and Development of an Interactive Webbased Personalized Trip Planning Tool: A Case Study of Thailand. INFOCOMMUNICATIONS JOURNAL, 17 (Spec). pp. 68-87. ISSN 2061-2079

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Abstract

Thailand's economy relies heavily on tourism, drawing millions of visitors from around the globe. Despite the advances in e-tourism facilitated by internet technologies, existing platforms often fall short in fully representing Thailand's diverse attractions and frequently overlook local businesses, adversely affecting tourists' planning experiences. To tackle these challenges, we developed "Nimbus," an innovative web application created using design thinking methodology. Nimbus offers personalized trip plans generated by a machine learning algorithm that caters to user preferences and highlights both prominent and hidden local destinations. Utilizing cloud computing, a RESTful API, Next.js, and Flask, Nimbus provides scalable, server-side rendered interactions. This study underscores Nimbus as a transformative tool for enhancing Thailand's e-tourism by promoting local economies and has the potential to revolutionize global e-tourism practices. Usability testing affirms that Nimbus is effective and complies with established UI/UX guidelines, positioning it as a valuable tool for showcasing unique destinations worldwide. The results also validate design thinking as an effective approach for e-tourism, demonstrate the applicability of existing UX laws in designing e-tourism systems, and underscore the utility of the System Usability Scale (SUS) in evaluating such systems. This research paves the way for further exploration of design thinking in e-tourism, the implementation of advanced web technologies, and the relevance of SUS in assessing system usability.

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