Study of sports consumption habits in a Central Eastern European capital city

Hentz, Zsuzsanna (2025) Study of sports consumption habits in a Central Eastern European capital city. VEZETÉSTUDOMÁNY, 56 (12). pp. 68-80. ISSN 0133-0179

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Abstract

This study investigates attitudes toward sports experiences, public sports, and sports facilities in Budapest, focusing on sports-related needs and habits. Based on a quantitative survey of 1.000 respondents who regularly engage in sports, it assesses their opinions and expectations regarding municipal roles in promoting local sports. Nearly 80% of participants believe that local governments should play an active role in supporting community sports. The findings reveal that around 70% of Budapest residents exercise independently, primarily engaging in outdoor cardio activities, indicating notable price sensitivity. Consequently, investments in public sports equipment parks should be prioritized. Respondents spending less on sports express a demand for cost reductions from local authorities. The results also confirm that a city’s sports infrastructure has a strong influence on local participation rates. Furthermore, gender, education level, and place of residence significantly affect sports-related expenditures, while economic awareness shapes residents’ sports choices and spending behaviour.

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