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Trends, Tools, and Challenges: Artificial Intelligence in Marketing

Kovács, Gábor (2025) Trends, Tools, and Challenges: Artificial Intelligence in Marketing. FINANCIAL AND ECONOMIC REVIEW, 24 (4). pp. 167-170. ISSN 2415-9271

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Abstract

Melinda Klausz – Viktória Sáringer – Kata Rózsa – Zsófia Páczkán: AI-marketing – Hogyan használd a mesterséges intelligenciát az üzleti növekedéshez? (AI Marketing – How to Use Artificial Intelligence for Business Growth) Klausz Social Group Kft., Veszprém, 2025, p. 312 ISBN: 978-615-82677-1-7

Item Type: Article
Subjects: H Social Sciences / társadalomtudományok > HG Finance / pénzügy
SWORD Depositor: MTMT SWORD
Depositing User: MTMT SWORD
Date Deposited: 23 Dec 2025 14:51
Last Modified: 23 Dec 2025 14:51
URI: https://real.mtak.hu/id/eprint/231071

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