Outsourcing, Fulfillment, and Last-Mile Logistics: A Comparative Analysis through the Cases of New York (Amazon), and Budapest (Kifli.hu)

Lévai, Bálint (2025) Outsourcing, Fulfillment, and Last-Mile Logistics: A Comparative Analysis through the Cases of New York (Amazon), and Budapest (Kifli.hu). ACTA PERIODICA (EDUTUS), 36. pp. 22-38. ISSN 2063-501X

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Abstract

The aim of the study was to explore the differences in outsourcing, fulfillment, and last-mile solutions between Amazon (New York) and Kifli.hu (Budapest) in the context of urban infra-structure and consumer expectations. The literature review indicated that existing knowledge in this area is limited. A developed conceptual model guided the study, and the case study’s secondary data were analyzed using descriptive-explanatory methods and thematic analysis. Results showed that logistics practices of Amazon and Kifli.hu are influenced by modern de-livery trends, supplier and delivery partnerships, organizational culture and HR management, automation, logistics structures and mobility, infrastructural and logistical challenges, market position, and consumer experience. The study provides guidance for e-commerce companies seeking efficient, sustainable, and cost-effective logistics operations. Future research could ex-tend the analysis to other locations, adopt mixed-methods, and explore the relationships be-tween fulfillment centers, their partners, sustainability projects, and strategic networks.

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