Human resource management measures with special consideration of the motives of skilled workers : An empirical industry comparison between nursing and banking in Germany

Zöllner, Rita and Klein, Norbert (2025) Human resource management measures with special consideration of the motives of skilled workers : An empirical industry comparison between nursing and banking in Germany. GAZDASÁG ÉS TÁRSADALOM, 18 (3). pp. 5-26. ISSN 0865-7823

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Abstract

This study investigates how human resource management in the German banking and nursing sectors addresses skilled labor shortages, focusing on the motivational factors influencing professionals in both fields. Through qualitative, semi-structured interviews with sector experts, the research identifies both intrinsic (e.g., sense of purpose, personal development, recognition) and extrinsic (e.g., salary, career prospects, working conditions) motivators as significant in both industries. In banking, extrinsic factors such as employer attractiveness, flexibility, and development opportunities are predominant, with salary functioning more as a hygiene factor than a primary motivator. Conversely, in nursing, intrinsic motivations – particularly the pursuit of meaningful work, professional development, and social recognition – are more salient, while financial considerations, though relevant, are secondary. Commonalities between the sectors include the importance of employer attractiveness, a positive work environment, flexibility, opportunities for development, and appreciation. However, nursing professionals place greater emphasis on the quality of care and the social significance of their work, whereas banking professionals are more influenced by the institution’s image and economic function. The findings underscore that effective human resource management must address industry-specific motivational profiles to successfully attract and retain skilled workers.JEL Codes: M12

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