Rippling influence: The rhetorical legacy of the Joint Baltic American National Committee in shaping U.S. foreign policy

Einertson, Kristen M. (2026) Rippling influence: The rhetorical legacy of the Joint Baltic American National Committee in shaping U.S. foreign policy. SOCIETY AND ECONOMY, 48 (2). pp. 11-36. ISSN 1588-9726 (print); 1588-970X (online)

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Abstract

The Joint Baltic American National Committee (JBANC), a small diaspora lobbying organization representing Estonian, Latvian, and Lithuanian Americans, has acted as a non-state political actor in the U.S. foreign policy environment since 1961. While traditional accounts of lobbying often emphasize visible policy outcomes as a sign of political influence, JBANC’s influence emerges instead through the persistent and enduring construction of rhetorical frame-works that shape how policymakers interpret the stakes of Eastern European security and the United States’ relationship with this region. Drawing on scholarship about ethnic lobbying groups, vernacular publics, and constitutive rhetoric, this piece argues that JBANC’s enduring role lies in its ability to offer language, narratives, and interpretive lenses that continually “ripple” outward into policy debates. Through analysis of three geopolitical eras, including the Cold War, NATO enlargement, and post-Crimea Russian aggression, this study demonstrates that Baltic advocates reframed captivity narratives, deterrence logics, and coalition-based security appeals to keep Baltic concerns salient within U.S. strategic discourse. By tracing the evolution of these rhetorical strategies, the study seeks to broaden understandings of diaspora political agency and illustrate that even small ethnic organizations can meaningfully shape the interpretive terrain of U.S. foreign policy.

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