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Complex modeling of factors influencing market success of new product and service developments

Molnár, László and Piskóti, István and Nagy, Szabolcs and Molnárné Konyha, Csilla (2014) Complex modeling of factors influencing market success of new product and service developments. In: EMAC 2014 - European Marketing Academy - 43rd Annual Conference - Paradigm Shifts & Interactions - Valencia, June 3-6 - Conference Proceedings. EMAC Conference, Valencia, p. 172. ISBN 978-84-370-9453-3

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Item Type: Book Section
Subjects: H Social Sciences / társadalomtudományok > HB Economic Theory / közgazdaságtudomány
SWORD Depositor: MTMT SWORD
Depositing User: MTMT SWORD
Date Deposited: 09 Jun 2015 10:08
Last Modified: 09 Jun 2015 10:08
URI: http://real.mtak.hu/id/eprint/24568

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