Hegyi, Adrienn and Kuti, Tünde and Kertész, Zsófia and Sebők, András and De Pelsmaeker, Sara and Gellynck, Xavier and Lehota, József (2015) Consumer behaviour at the impulse product with product defect. In: Proceedings of the 5th International Conference on Management 2015. Management, leadership and strategy for SMEs' competitiveness. Szent István University Publishing House, Gödöllő, pp. 506-512. ISBN 978-963-269-492-4
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Official URL: http://dx.doi.org/10.17626/dBEM.ICoM.P00.2015.p093
| Item Type: | Book Section |
|---|---|
| Additional Information: | Edited by Dunay Anna |
| Subjects: | H Social Sciences / társadalomtudományok > H Social Sciences (General) / társadalomtudomány általában |
| SWORD Depositor: | MTMT SWORD |
| Depositing User: | xPéter xKolozsi |
| Date Deposited: | 15 Jun 2015 14:10 |
| Last Modified: | 07 Jul 2015 14:39 |
| URI: | http://real.mtak.hu/id/eprint/24789 |
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