Mobile devices in agriculture: attracting new audiences or serving the tech-savvy?

Csótó, Mihály (2015) Mobile devices in agriculture: attracting new audiences or serving the tech-savvy? AGRÁRINFORMATIKA / JOURNAL OF AGRICULTURAL INFORMATICS, 6 (3). pp. 75-84. ISSN 2061-862X

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Abstract

The latest wave of ICT-innovations are based around mobility(smart phones, tablets, wireless networks etc.). Mobilitycan be a decisive success factor of ICT-adoption, because of the spatial, local and remote nature of farming. New generation mobile devices can also have a lower barrier to entry in terms of skills and cost for the user/farmer.The question is whether these new devices, especially smart phones and tablets are adopted by the farmers who are already using computers and Internetor they are attracting new audiences as well? The author’sresearch inHungaryon the supply and demandside of the phenomenonshowsthat the “agri-app-economy”is still in its infancy, and both the supply and demand side arereflectingthe current state and the earlier development of ICT-usagein agriculture. At the moment, new generation of mobile devices are not acting as a tool to overcome earlier and existing barriers of adoption, rather as an indicator of the generallevel ofICT-usein agriculture. Mobile devices are mainly used by “tech-savvy” farmers, as a general purpose technology –partly becauseofthe lack of relevant applications in agriculture.

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