Papp-Váry, Árpád Ferenc and Szabó-Kákonyi, Anett (2015) Are there no new ad techniques under the sun? – How the methods presented to us today as 'new discoveries' appeared in Hungarian advertising literature a century ago. GAZDASÁG ÉS TÁRSADALOM, 2015 (3). pp. 19-37. ISSN 0865-7823
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Official URL: http://dx.doi.org/10.21637/GT.2015.3.02
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences / társadalomtudományok > HB Economic Theory / közgazdaságtudomány |
| SWORD Depositor: | MTMT SWORD |
| Depositing User: | MTMT SWORD |
| Date Deposited: | 15 Jun 2016 12:29 |
| Last Modified: | 15 Jun 2016 12:29 |
| URI: | http://real.mtak.hu/id/eprint/36467 |
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