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Consumer behaviour at the impulse product with product defect

Hegyi, Adrienn and Kuti, Tünde and Kertész, Zsófia and Sebők, András and De Pelsmaeker, Sara and Gellynck, Xavier and Lehota, József (2017) Consumer behaviour at the impulse product with product defect. In: Management and Organization: Concepts, Tools and Applications. Pearson, Harlow, pp. 211-220. ISBN 978-1-78726-048-1

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Item Type: Book Section
Subjects: H Social Sciences / társadalomtudományok > H Social Sciences (General) / társadalomtudomány általában
Depositing User: Erika Bilicsi
Date Deposited: 30 Sep 2016 11:34
Last Modified: 22 Jun 2017 13:13
URI: http://real.mtak.hu/id/eprint/40612

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