Effects of moving experience practice on operating performance of a resort hotel

Cheng, Jen-Son and Lin, Hui-Yao (2014) Effects of moving experience practice on operating performance of a resort hotel. Acta Oeconomica, 64 (Supple). pp. 1-12. ISSN 0001-6373

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Abstract

Tourism industry offers citizens travel services as well as provides employment opportunities and makes foreign exchange. Tourism industry for the global is similar to the economic development in a single country. Apparently, it plays a critical role in the future. With on-site questionnaire distribution and collection, customers of Caesar Park Hotel are sampled for the investigation. A total of 360 copies of questionnaires were distributed, and 257 valid copies were retrieved, with the retrieval rate of 71%. Each retrieved copy stands for a valid sample. SPSS is utilized for the data analysis and hypothesis test. The research results are concluded as below. 1. Moving Experience reveals partially positive effects on Efficiency in Operating Performance. 2. Moving Experience appears to have significantly positive effects on Growth in Operating Performance. 3. Moving Experience presents remarkably positive effects on Profitability in Operating Performance. 4. Population attributes show effects on the correlations between Moving Experience and Operating Performance.

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