Mutual Trustworthiness as a Governance Mechanism in Business Relationships – A Dyadic Data Analysis

Gelei, Andrea and Dobos, Imre (2016) Mutual Trustworthiness as a Governance Mechanism in Business Relationships – A Dyadic Data Analysis. Acta Oeconomica, 66 (4). pp. 661-684. ISSN 0001-6373

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Abstract

Abstract Based on a literature review, we develop a research profile that illustrates that survey-based, trust-related empirical research has severe limitations. It usually carries out general relationship analysis using single end or quasi two-sided sampling and classic statistical constructs. We designed and carried out an empirical research that was highly situational, applied dyadic operationalisation, pairwise sampling, and dyadic data analysis – a special statistical approach and toolset developed by psychologists and used to analyse interdependencies in relationships. Our main contribution is methodological and theoretical since the paper gives a structured overview on the methodological challenges in analysing mutuality in trust, but also in other relational attributes. The paper not only makes these methodological problems explicit, but also offers a potential solution to overcome some of their limitations.

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