Kovács, Éva (2013) Consumer habits in the digital media space. Pollack Periodica, 8 (1). pp. 189-197. ISSN 1788-1994
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Official URL: https://doi.org/10.1556/Pollack.8.2013.1.17
Abstract
Earthquake-like changes of digital consumption had shocked the mediacommunication in last decade not just homeland, but worldwide as well. The generation of linked, content-driven models destroyed the convenient usage of people-meters, and statistics-based mass media business models. Commercial media have started adapting to these new challenges but the public communication services are still in struggle. The new ways of public communication would be highlighted.
| Item Type: | Article |
|---|---|
| Subjects: | T Technology / alkalmazott, műszaki tudományok > TA Engineering (General). Civil engineering (General) / általános mérnöki tudományok |
| Depositing User: | Erika Bilicsi |
| Date Deposited: | 01 Nov 2017 11:32 |
| Last Modified: | 01 Nov 2017 11:32 |
| URI: | http://real.mtak.hu/id/eprint/66620 |
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