Key to success of the outlet shopping centers located in optimal site

Sikos T, Tamás (2009) Key to success of the outlet shopping centers located in optimal site. HUNGARIAN GEOGRAPHICAL BULLETIN (2009-), 58 (3). pp. 181-200. ISSN 2064-5031

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Abstract

Outlet centers embody a unique type of shopping centers; their emergence can be traced back to the existence of factory outlets. In the beginning they were established to offer the company’s products to employees and factory workers at a reasonable price as a kind of fringe benefit. Obviously, producers offered products which could not be sold through traditional distribution channels. Another distinguishing feature of outlet centers is that a remarkable part of the goods comes from commercial channels so in many cases some of them have no articles in all sizes. This study provides a comparative analysis between an Austrian and Hungarian outlet center to demonstrate their good market position and to explain the main reasons of their success.

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