GOVCOM 2.0: the role of web 2.0 in communicating EU presidency

Szabó, Gabriella (2014) GOVCOM 2.0: the role of web 2.0 in communicating EU presidency. In: MEDIA AND COMMUNICATION ON EUROPE. Logos Verlag, Berlin. (Submitted)

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Abstract

With this study my aim is to identify the patterns of the web 2.0 uses in the Hungarian government communication as undertaking the Presidency of the Council of the European Union between the 1st of January and the 30th of June 2011. The paper is divided into three parts. First, as a theoretical background, the compound of the relational paradigm of PR, which is mainly based on the concept of the book ‘Public Relations as Relationship Management: A relational approach to the study and practice of public relations’, edited by John A. Ledingham and Stephen D. Bruning and the PR 2.0 approach, which sees social media as the major platform to reach, communicate and stay connected with targeted audiences (Breakenridge, 2008), will be highlighted. This, I believe, provides a solid analytical framework to comprehend the novelty that web 2.0 applications bring into the politics. Then, the methodological issues and the results of the empirical research will be presented. Finally, I will connect the findings of the study to the contemporary scholarly discourses on the transformation of political communication in 2000s (Lilleker & Michalska, 2011; Lilleker & Jackson, 2010; Jackson & Lilleker, 2009; Chadwick, 2009; Osimo, 2008; Coleman, 2005).

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